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Will the Good Old ‘YG Family’ Days Ever Return For K-Pop?
With BLACKPINK's members pursuing solo careers and a new generation still trying to break through, can K-Pop stalwart YG Entertainment come back?
In attendance were YG Entertainment’s executive producer, Yang Hyun-suk, who launched the group, along with BIGBANG ‘s G-Dragon, Daesung, BLACKPINK ‘s Jennie, and the company’s former members Gummy and SE7EN. Producer Yang Hyun-suk was a member of Seo Taiji and Boys, often referred to as Korea’s “cultural presidents.” In 1996, he sowed the seeds of YG under the name Hyun Planning, launching groups like Jinusean and 1TYM, establishing the company as a hip-hop label. The company’s market capitalization, which soared to around $1.1 billion after BLACKPINK’s world tour, has since been halved to approximately $515 million, widening the gap between YG and its competitors HYBE, SM and JYP.
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