Get the latest gossip
Will Superfans Pay More for Premium Experiences at Concerts? Live Nation Is Betting On It
Concert ticket prices will keep increasing for superfan experiences, bringing better margins to promoters like Live Nation.
While Swift’s The Eras Tour proved that music fans are willing to spend large sums and travel far to see their favorite artist, for years promoters have improved their revenues by selling premium experiences to concerts and festivals. Whether it’s dynamically priced seats close to the stage, VIP access or a revamped cocktail offering, there are more options for fans willing to pay more to enjoy the sights, sounds and hospitality of live music. The other half includes several projects in the tens of millions of dollars such as VIP clubs, viewing decks, rock boxes and new bar designs, said Berchtold.
Or read this on Billboard