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Will Smith Encourages Saudi Filmmakers to Embrace Universal Visual Language: ‘As Soon as People Have to Read a Subtitle, There’s a Little Bit of Disconnect’
As the Saudi industry rapidly matures, local filmmakers are now looking for a more global reach.
And beyond the fact that Smith’s “Bad Boys: Ride or Die” has recently become Saudi Arabia’s top-grossing film of all time, the actor’s presence in Riyadh held wider auspice. The second edition of Confex featured more than 30 panel discussions, 15 workshops, and an exhibition spanning more than 16 areas of the film value chain, all together offering a snapshot of an emerging industry defining its identity and ambitions in real time. This sterling record has helped the domestic industry flourish, leading to record-breaking attendance at this year’s Saudi Film Confex, which expected 65,000 participants and happily welcomed 5,000 more, and which resulted in 25 agreements signed to the tune of $60 million.
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