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Will Keenan, Former Digital Exec at Endemol Shine, Joins Talent-Focused Startup COY Creator as Chief Revenue Officer
Will Keenan, former Endemol Shine digital exec, joined Coy Creator, a "business-in-a-box" startup for digital creators, as chief revenue officer.
While there, Keenan cultivated a talent and creator roster that included global music star Pitbull, online lifestyle guru Michelle Phan, musician and comedian Andy Milonakis, viral sensation Brittany Furlan and rock icon Courtney Love. To date, Keenan and Silk have signed actor Caylee Cowan (“Divinity,” “Willy’s Wonderland”), Bollywood singer-actor Shweta Pandit, and YouTube prankster Ed Bassmaster. Keenan is currently in final negotiations with actor-comedian King Bach (who has more than 100 million social followers) and for Coy Creator to power Ultrafree, a clothing brand started by Drea de Matteo (“The Sopranos”) and her partner, musician-artist Robby Staebler (UVWAYS).
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