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Will Kanye West’s New Music Get Support From Streaming Services?
"Streaming services didn't support 'Vultures,' so I would be very shocked" if they support the rest of Kanye West's new album, one marketer says
Still, the addition felt notable, because a new release from West and Ty Dolla $ign is expected to arrive at midnight tonight and executives around the music industry are curious how streaming service gatekeepers will respond. Two sources familiar with Ye’s search for a distribution deal say several streaming services signaled to them that they were unlikely to support new music from the star due to widespread outrage over his antisemitic comments. If he’s able to luck into a viral moment, it won’t matter much whether he’s put on editorial playlists initially; listeners will find the music and play it, and the audience response will impact streaming services.
Or read this on Billboard
