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Will cyber-attack threaten M&S’s hard-won return to fashion relevance?
Disruption to online shopping could derail retailer’s successful pivot to cater to fashion-focused customers
Photograph: Keith Morris/AlamyStrong clothing sales figures have been driven by wardrobe basics such as underwear (more than half of women in the UK wear a bra from M&S) alongside more fashion-forward categories such as partywear. Its latest holiday edit features classic linen separates alongside sparkly mesh dresses designed to be worn over a variety of swimwear styles, from one-pieces to bandeau bikinis. In March M&S persuaded the loungewear designer Olivia von Halle to create a £55 take on her three-figure pyjamas.Now, a red bubble skirt and square-toed flat shoes are experiencing similar viral success.
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