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Will Country Radio Play Beyoncé’s New Songs? A Superstar’s Surprise Move Will Put Old Rules to the Test
Will Beyonce's 'Texas Hold 'Em' impact country radio? The question raises issues from label promotion to the format's historic absence of Black women.
That’s a big question mark, as radio programmers, like many others in the music industry, are still reeling from the shock of her surprise release the night of the Super Bowl, with no apparent plan yet in place to immediately give the tune a promotional push at the format. The idea of whether country radio will accept or ignore Beyoncé’s new music became a flashpoint on social media Tuesday when word spread about an Oklahoma station’s terse response to a fan requesting the new release. KYKC’s Facebook account announced later Tuesday that the station had “Texas Hold ‘Em” coming up next in the playlist — a defensive move to fend off the hive, and/or a way for the tiny outlet to capitalize on its newfound national profile.
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