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Will ‘Houdini’ Have Eminem Magically Reappearing Atop the Hot 100?

Eminem's new single "Houdini" is off to an excellent streaming and sales start -- will it unseat "I Had Some Help" atop the Billboard Hot 100?

1 next week, unless Eminem’s latest — which has earned 2 million in all-format radio airplay audience as of June 3, according to Luminate — grows there at a spectacular rate, while selling digital downloads like it’s 2010 all over again. But this love song may end up being the album’s biggest breakout hit, as the TikTok-approved “Birds” has passed “Lunch” on both the updating Spotify and Apple Music charts, and even on iTunes as well. Cee, one of the U.K.’s biggest breakout artists of the decade, has long been bubbling just under the mainstream in the U.S. — and now that he’s got a full-on crossover hit (with a proven American hitmaker as a co-star), there may be no ceiling for his stateside breakthrough.

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