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Wicked slays Gladiator II in ticket sales duel as new films boost box office
Combined $270m of worldwide ticket sales for Ridley Scott and Jon Chu movies leads to one of 2024’s busiest weekends
With a combined $270m in worldwide ticket sales, Wicked and Gladiator II breathed fresh life into a box office that has struggled lately, leading to one of the busiest moviegoing weekends of the year. Jon M Chu’s lavish big-budget musical Wicked, starring Ariana Grande and Cynthia Erivo, debuted with $114m domestically and $164.2m globally for Universal Pictures, according to studio estimates on Sunday. The Gladiator IIcampaign featured everything from a much-debated Airbnb cross-promotion with the actual Colosseum in Rome to simultaneously running a one-minute trailer on more than 4,000 TV networks, radio station and digital platforms.
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