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Why Yungblud Chose Firebird for New Multiplatform Company YB Inc
Yungblud partnered with Firebird on a new kind of 360 partnership covering a music festival, a fashion brand, a lifestyle business and more.
For Yungblud, this alliance offers an opportunity to expand his pursuits outside of recorded music, which already include Bludfest, a festival, and Beautifully Romanticized, Accidentally Traumatized, a fashion brand. For Defected, a dance music label, “Firebird’s investment provides capital that allows us to scale — whether that be through A&R expansion, catalogue acquisitions, technological advancements, or other efforts,” says CEO Wez Saunders. Yungblud is signed to Interscope Capitol Labels Group, but he will funnel his earnings into YB Inc, which he owns jointly with Firebird, according to Bloomberg.
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