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Why Would Warner Bros. Fire Its Marketing Chief Ahead of Its Riskiest Movie Slate in Years?


Warner Bros. 2025 slate is populated almost entirely by expensive, original swings. So why did the studio fire its marketing chief Josh Goldstine?

“In building for the future, we have made the decision to realign our business unit with a singular global operation at its center to offer greater alignment for all our team members,” De Luca and Abdy said in the statement to announce the shakeup. Those offerings include new works from directors like Paul Thomas Anderson (an artistic force if not always a commercial one) and Maggie Gyllenhaal (whose prior film “The Lost Daughter” was nominated for three Oscars but debuted on Netflix, not in theaters). Over his 30-year career, he’s launched the campaigns for big-budget blockbusters like Sony’s Tobey Maguire-led “Spider-Man,” which at the time was the first $100 million opening weekend in history, as well as Universal’s “Jurassic World,” “Despicable Me,” “50 Shades of Grey” and “Fast and Furious” franchises.

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