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Why Twisters Became a 4DX Hit and Dune: Part Two Didn’t
The immersive theatrical format had its best opening weekend yet thanks to the disaster movie — and it’s being brought back for a second round.
Viewing the Glen Powell tornadofest in 4DX is the only way to do it, with the enhanced movie-theater technology giving you a more intense sensory experience than 3D or Imax could ever achieve thanks to effects like mist hitting your face and blasts of air synced up to the onscreen gales. That success could in part be credited to TikTok, where videos of theatergoers holding onto quaking seats for dear life got millions of views, while Twitter played host to hyperbolic raves like “if Twisters in 4DX had played at Cannes it would’ve won the Palme d’Or.” Clearly, the public wanted more, as the theater chain Regal — which owns 50 of the 62 American 4DX screens — announced plans this week to bring the disaster flick back in the format sometime “soon.” But if there was more apprehension over ponying up for 4DX’s pricier tickets back then, it probably had to do with the public thinking of it as more akin to Disney’s Honey, I Shrunk the Kids ride than a prestigious format like Imax.
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