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Why Tubi Is Updating Its Whole Look (and Sound)
The free streamer is doubling down on being weird.
The buzzy,top-ratedfree streamer began rolling out a new brand identity Wednesday morning, one that includes a redesigned logo, a refreshed user interface, and perhaps most noticeably, a radically different sound cue that will play every time you open the TV app or stream a Tubi original. If Netflix’s “tu-dum” sound feels like you’re stepping on to the bridge of the streaming Death Star, and HBO’s static hum evokes landing in the TV afterlife, Tubi’s sonic ID is sort of like a snippet from an early-aughts Eurodance hit. Since the start of the year, the service has announced deals to acquire U.S. rights to the BBC coming-of-age dramedy Boarders and the upcoming British comedy thriller Dead Hot, while it also green-lit a 90-minute scripted special reuniting the characters of Syfy’s cult fave Wynonna Earp.
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