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Why Top Artists Are Turning to Distribution Company Too Lost
The company has grown rapidly since its launch. "People build loyalty to something that fundamentally just works," says co-founder Greg Hirschhorn
The result was a genial CEO sparring session, heavy on economic jargon, that ranged from the cost of office leases in Manhattan to the bloated executive salaries at the major labels to the increasing importance of catalog. Several distributors abandoned the DIY side of the market — a low-margin volume game that comes with common headaches like streaming fraud and copyright infringement — to focus strictly on higher-performing clients, where they can take a cut of royalty income. But the upper middle class might want advance funding for their next album, help protecting a viral song from bad-faith takedowns, access to Spotify’s Discovery Mode program, or marketing money to fan the flames of a TikTok trend emerging in Indonesia, for example.
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