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Why The Streaming Giants Are Exiting Original Production In Southeast Asia & How Producers Plan To Bounce Back — Analysis
Why Prime Video and Disney+ stopped commissioning originals in Southeast Asia, what Netflix is doing in the region and how producers are responding.
Insiders had expected Disney+’s original programming slate to grow steadily, given the studio’s much longer track record and deep understanding of the region, while a number of media veterans had seen the writing on the wall with Amazon as the company-wide cuts plans emerged. We understand Disney’s local executives had two to three months of notice to gradually tie up loose ends and part ways (some got longer), while most Prime Video’s employees learned of their fate in an internal memo in January before meeting with managers and HR reps and exiting soon after. Shortly after their arrival in Southeast Asia, this source became concerned after seeing production costs rocket upward, with talent and crew in the region gradually demanding “Netflix prices” for their work — a story we’ve heard versions of in other parts of the world.
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