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Why the British Media Has Put Up a ‘United Front’ to Simmer Online Kate Middleton Hysteria
While conspiracy theories have been going wild online, the British press — led by the tabloids — have circled the wagons around the royal family
According to sources in the British tabloid industry speaking to Variety, The Daily Mail had been willing to pay more than £100,000 ($126,000) for the video of the royals leaving a farm shop — shot on an iPhone by member of the public through a car windscreen — but ultimately The Sun emerged victorious with a larger, unknown bid. Following weeks of growing online hysteria about the whereabouts and wellbeing of Middleton, which went into overdrive following the release of the now-infamous doctored Mother’s Day photo, amateur internet sleuths were by now wilfully ignoring The Sun’s demands to “Lay Off Kate” (as per its front page on March 12) and were poring over every minute scrap of detail made available and making their own deductions. Of course, the Mother’s Day family photo was an update, one intended to calm speculation that ultimately backfired spectacularly and, as the expert notes, “ramped up the crazies.” Indeed, whatever wild theories the doctored image conjured up on social media, the decisions by Kensington Palace over the last two months have been called into question.
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