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Why TelevisaUnivision’s Upfront Show Lasts Just 30 Minutes
TelevisaUnivision will spend just 30 minutes on its upfront presentation, placing more emphasis on a self-directed immersive experience for sponsors
Donna Speciale, president of U.S. advertising Sales and marketing, will give a 30-minute presentation to the assemblage visiting the company’s midtown showcase. One platform getting a spotlight is Sistema Uforia, which allows advertisers to plug into more than 500 touchpoints across its portfolio, including a three-day festival called Lo Nuestro Fest, slated to take place in Miami in February 25. And it is launching a new arm devoted to discovering artists ,giving sponsors a chance to connect to rising musicians and culture makers.
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