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Why Taylor Swift STILL needs to protect her billion-dollar brand amid Travis Kelce romance - as expert warns NFL star's recent 'behavioral missteps' could become a 'problem' for singer
Taylor Swift needs to protect her brand even while her red-hot romance with Travis Kelce appears to be on a picture-perfect trajectory. A brand expert warns the pop star of Travis' recent 'missteps'.
'Taylor has an enormous reservoir of goodwill, and indeed, adoration, that can well withstand behavioral and reputational missteps by her boyfriend,' said brand strategist and messaging advisor, Adam Hanft, appearing to reference Travis' meltdown at the Super Bowl and his decision to party after a mass shooting at the Kansas City parade. 'If Travis is plagued by impulse control issues, and demonstrates a psychological resistance to take a back-seat to her celebrity - which is programmatic given that football heroes are typically in contention for the Nobel Prize for Testosterone - and she ends up dumping him, his personal brand will be battered,' Hanft maintained. 'Taylor has an enormous reservoir of goodwill, and indeed, adoration, that can well withstand behavioral and reputational missteps by her boyfriend,' said brand strategist and messaging advisor, Adam Hanft , appearing to reference Travis' on-field meltdown at the Super Bowl
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