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Why Superstars Like Bad Bunny Trust The Orchard With Their Distribution

The Orchard, music distribution company, has earned the trust of artists like Bad Bunny — and "no one has invested more in the independent sector."

For the past 15 years, Navin — who joined the company initially in 2003, rising to interim CEO in 2010 before taking over the post full time shortly after — has steered that ship, navigating it through the streaming revolution, the globalization of the business and, more recently, the democratization of music that has led to distribution becoming the industry’s hottest sector, with dozens of new startups and millions in private equity funding flooding the space. “[They] prioritize making sure that their partners can reach everyone worldwide,” says Tunde Balogun, co-founder and CEO of LVRN, which signed a distribution deal with The Orchard after exiting its joint venture with Interscope Records. “Sometimes modern automation tricks us into believing these service providers are all the same, but when done right, it’s a far more complex operation than most people realize,” says Tyler Blatchley, co-founder of Black 17 Media, in which The Orchard has taken a minority stake.

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