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Why streamers are shrinking their content libraries

Data from Fandom suggests where the major streaming platforms are best poised to specialize based on current viewership.

"The brands that are acquiring those titles are thinking about how to operate more cost effectively by not creating things but by buying licenses," said Stephanie Fried, chief marketing officer at Fandom, the world's largest platform for entertainment fans. That model has worked well for smaller streaming services like BritBox, which has a wide swath of British dramas, mysteries and period pieces; and Shudder, which centers on the horror genre. Over at Amazon Prime Video, subscribers have opted for action-packed shows like "The Boys," "Jack Ryan," "Reacher" and "Invincible" as well as high fantasy series "The Rings of Power" and "Wheel of Time."

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