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Why Reggaetón Stars Are Investing In Puerto Rican Pro Basketball
Puerto Rico's premier basketball division has recently had teams acquired by Latin music stars including Ozuna, Bad Bunny and Anuel.
Growing up in the projects of Río Piedras in San Juan, Ozuna had hoop dreams, playing on neighborhood courts until he finally accepted he would never be tall enough to go pro. His younger brother José Ginés, on the other hand, grew right past him and was eventually drafted in 2020 to play in the territory’s premier basketball division: the BSN, or Baloncesto Superior Nacional. In January, Colombian rapper Ryan Castro announced he was acquiring a significant stake in Paisas Basketball Club, a professional team in his hometown of Medellín.
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