Get the latest gossip
Why regenerative garments are the ultimate status symbol
Sustainably grown fibres, traceable from farm to garment, could be the antidote to climate-destroying fast fashion. But can this trend ever reach the high street?
Photograph: Jason LarramanLoro Piana, a luxury brand that has been the epitome of stealth wealth ever since Kendall Roy wore one of its £500 cashmere baseball caps, has long had an interest in protecting the origins of its raw materials. Similarly, Brunello Cucinelli, a favourite of real-life billionaires Mark Zuckerberg and Jeff Bezos, has joined King Charles’s sustainable markets initiative with a project to transform 1,000 hectares of degraded land in India into regenerative farms. “A lot of the things we take for granted won’t be available,” says Prof Mark Howden, director of the Australian National University’s institute for climate, energy and disaster solutions, including the supply of natural fibres, regenerative or otherwise.
Or read this on The Guardian