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Why Radio Is Still Valuable in the Streaming Age & More Burning Questions: Ask the Pop Shop
On the new Billboard Pop Shop Podcast, Katie & Keith are opening up the mailbag for a special Ask the Pop Shop edition.
Listener “yaelkaa” asks: “I’m still unclear about the point of (a) radio-released single in the time of streaming.” We can start by looking at Billboard ’s own charts to show how big of an imprint radio still has on American music fans. We dug into the numbers to estimate how much money was generated for the publishers and the songwriter for one major hit song, Noah Kahan ’s top 10-charting Billboard Hot 100 hit “Stick Season.” How much would that have generated from radio plays and on-demand audio streams?
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