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Why Patrick Mahomes' New Beer Commercial Can't Air Until He Retires


Kansas City Chiefs quarterback Patrick Mahomes filmed a Coors beer commercial that can't be released until he retires — here's why

However, the commercial was put in the Coors Light Time Capsule until further notice because of the NFL’s rule that active players cannot promote alcoholic beverages. Fans applauded the “genius” marketing loophole for Coors’ newest ad, with one YouTuber writing, “I literally just laughed out loud at work!” Another said, “THIS is making great ideas to sell your beer.” Mahomes’ latest partnership with the brand comes ahead of the Chiefs’ 2024-2025 season, which will kick off with a September 5 game against the Baltimore Ravens at their home field, Arrowhead Stadium.

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