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Why Paramount Didn’t Market ‘Mean Girls’ as a Musical: ‘People Tend to Treat’ Them ‘Differently’
Paramount's president of global marketing explains why the studio chose not to explicitly market 'Mean Girls' as a musical.
But despite the cultural prominence of Tina Fey’s 2004 comedy, which propelled Lindsay Lohan, Rachel McAdams and Amanda Seyfried to stardom, Weinstock’s job – selling the masses on (and clearing up any confusion about) “Mean Girls” – was trickier than trying to make fetch happen. The story is the same, following Cady Heron as she moves to Illinois from Africa and navigates the lawless jungle of high school. We used odes to it, like a bus ad that says “Look both ways, Regina!” It’s a funny line for those who know, and those who don’t know want to investigate it.
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