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Why Netflix Had to Redesign Its Homepage
Expect AI searches, vertical video, and a “snappier” vibe — a “new Netflix” 12 years after its last overhaul.
It also feels like Netflix taking a page out of the playbooks of Peacock or even Plex or other niche streamers, which often include years, runtime, and even Rotten Tomatoes scores in the listing before a user clicks through. The level of speed and sophistication Stone is talking about would represent a rapid acceleration from how the algorithm has functioned in the past, and is “something we’ve been pursuing really for a couple of years now,” the company’s co-CEO Greg Peters explained to the New York Times. They’re either logical evolutions (a shinier and nimbler homepage, faster recommendation times), lessons learned from their competitors (content-tile details, nav-bar hopscotch), or obvious plays in 2025 (vertical video, a ChatGPT clone).
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