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Why More Songs Are Succeeding at More Radio Formats In the Streaming Era
Labels are promoting fewer tracks, and stations are programming more on data than on personal taste, meaning big hits have a wider footprint at radio.
Teddy Swims ’ “Lose Control” has been inescapable this year: Only two songs, Benson Boone ‘s “Beautiful Things” and Zach Bryan ‘s “I Remember Everything,” amassed more on-demand audio streams in the first six months of 2024 in the U.S., according to Luminate. Before the streaming era, some superstars promoted different singles to different formats, wooing Top 40 stations with straight-ahead pop, for example, but courting R&B radio with another sound altogether. In addition, labels and radio used to have to wait for “callout research” — audience surveys that helped them determine if a song was eliciting an enthusiastic response or causing listeners to tune out.
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