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Why Meghan Markle’s Brand Name Change Shouldn’t Surprise Anyone
Meghan Markle’s brand name was changed from American Riviera Orchard to As Ever to reflect the expansive nature of the brand, Us Weekly can confirm
The Duchess of Sussex, 43, announced plans to rename her lifestyle brand, American Riviera Orchard, to As Ever in a video posted to her personal Instagram account on Monday, February 17. “Last year, I had thought, ‘American Riviera, that sounds like such a great name.’ It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area,” Meghan said in the video. The young princess, 3, makes a rare appearance in a sweet photo posted via the As Ever website, which launched Monday, February 17, and marks a rebrand for the Duchess of Sussex’s American Riviera Orchard.
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