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Why Max’s Ad-Supported Plan Just Got a Lot Less Attractive
WBD needs to keep finding revenue streams, after all.
Of course, in order to make sure those profits stay healthy, WBD needs to keep finding new ways of increasing revenue, and this week it identified a new one: charging (some) Max subscribers more for sports and news. In a completely unsurprising move — and, to be fair, a pretty logical one — the streamer is finally going through with a long-delayed plan to begin charging a big chunk of its customers for the Bleacher Report Sports content that’s been streaming for free on the platform since October 2023. Plus, as THR ’s Etan Vlessing smartly pointed out Wednesday, Max has decided to not charge ad-free customers for B/R and CNN “ for now.” Anyone wanna place bets on whether Beloved CEO David Zaslav doesn’t figure out a way to change that over the next year or two?
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