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Why Marvel Is Rebranding Its Television Shows to Eliminate the ‘Pressure’ to ‘Watch Absolutely Everything’
Marvel Studios is rebranding its television efforts as Marvel Television for live-action and Marvel Animation for its animated shows.
The rebrands are meant to help Marvel disabuse audiences from the pervasive impression that its content is one unified narrative experience that must be consumed in its totality. Many of those shows garnered acclaim and Emmy nominations, especially for “WandaVision” and “Loki.” But the company’s decision to produce its streaming series like multi-episode feature films, matched with the dramatic increase in production, also reportedly led to rocketing budgets and patchy quality control. In turn, Disney CEO Bob Iger — who spearheaded the launch of Disney+ and the mandate to aggressively fill it with content — began publicly admitting that Marvel needed to reduce its output.
Or read this on Variety