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Why Many Top Artists Are Ditching Music Festivals in Favor of Stadium Concerts
Music festivals are losing top artists to stadium shows. Here's why acts like Zach Bryan, Post Malone and Kendrick Lamar are playing fewer festivals.
Since the end of the pandemic, the economics of stadium concerts have become so much more favorable for fans and artists that major festival promoters are losing headliners who can dependably drive ticket sales. But instead of signing on as the top draw for other country festivals like Faster Horses or Tortuga, Bryan opted to partner with Stagecoach producer AEG Presents for 10 large-scale shows this summer, including stadium dates in New York, San Francisco and Ann Arbor, Mich., at the newly rebuilt Michigan Stadium, the largest such venue in the country, which will host Bryan as its inaugural concert. To remain relevant, maintain ticket demand and attract star acts, he says festival organizers need to understand the appeal of their brand and “double down on superserving the fan.
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