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Why Kristin Juszczyk Doesn't Want to Be Known as 'The Puffy Jacket Girl'


Kristin Juszczyk’s fashion business has boomed over the past year — thanks in part to Taylor Swift — but there’s a lot more to her than gameday ‘fits

“I was so prepared for that moment,” Juszczyk, 30, said of designing a custom jacket for Swift, 34, which the pop star wore to see the Chiefs play the Miami Dolphins at Arrowhead Stadium in January. Most recently that involved designing a custom outfit for LSU gymnast and social media star Livvy Dunne, which she rocked at the 2024 Summer Olympics in Paris. That competitive spirit comes in handy given the Juszczyks’ partnership with Purina’s For the Win sweepstakes, which allows dog owners and their canine friends to compete in a series of challenges.

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