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Why Is There So Much Fraud In Music Distribution — And How Do We Solve It? (Guest Column)
After Universal Music Group's lawsuit against Believe alleging the distribution of fraudulent content, Ten2 Media's founders weigh in on the debate.
The sector has become a breeding ground for exploitation; malicious users take advantage of the low barrier to entry by uploading pirated, remixed, or slightly modified versions of copyrighted songs. By raising public awareness, providing a forum where artists and rights holders can report infringement and increasing pressure within the industry, the path to reform is achievable — and similar to regulations that have been implemented to curb other forms of online piracy. His expertise as a media executive, strategic advisor, and serial entrepreneur spans 15-plus years across multi-sector leadership, with a focus on music, marketing strategy and tactical team building.
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