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Why Is Donald Glover Pranking Us?
A series of confusing events involving Tyra Banks, Mark Normand, and a mysterious HiHi Instagram account have swept the internet this past week.
Over the past week and a half, New York residents and internet users moreover have been the unwitting victims of a trio of high-concept pranks orchestrated by a mysterious Instagram account called HiHi. On January 25, Vanity Fair ran an interview with Glover and co-star Maya Erskine, in which they explained that, in the show, the pair are “partnered up by a mysterious entity they nickname ‘HiHi.’” Gothamist investigated this marketing campaign further, locating a submission call in December placed by L.A.-based marketing company Verb for something called the “HiHi Mission Contest,” which stated that “Winning participants would be selected to carry out various ‘missions’ taking place at a ‘culture event in New York City.’” The posting explicitly stated “Amazon employees and affiliates were not eligible to participate.” Just a few weeks ago, he also caused a manufactured stir online by starring in a fake biopic trailer to promote 21 Savage’s most recent album, American Dream.
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