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Why Hollywood Keeps Sending Rom-Coms Like ‘Bridget Jones: Mad About the Boy’ Straight to Streaming
The reasons Hollywood keeps sending rom-coms like 'Bridget Jones: Mad About the Boy' and 'You're Cordially Invited' straight to streaming services.
Without needing to spend the tens of millions required to market a big-screen offering, Amazon Prime Video backed Anne Hathaway’s “The Idea of You” and Netflix produced Amy Schumer’s “Kinda Pregnant,” knowing the combination of star power, humor and heart would stand out on the endless scroll of new releases. Jennifer Lawrence’s R-rated “No Hard Feelings,” Bullock and Channing Tatum’s “The Lost City” and Roberts and George Clooney’s “Ticket to Paradise” also leveraged the appeal of those A-listers to satisfying box office returns. There were some duds, like Jennifer Lopez’s “Marry Me,” which debuted simultaneously on Peacock, and Billy Eichner’s “Bros.” But that short list nearly encompasses the entire run of theatrical rom-coms over the past half-decade.
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