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Why fashion must get hip to needs of its working mothers

Many cite difficulties of juggling a family with job demands and a lack of industry support

Stamouli sums up the industry attitude: “In luxury design studios, being or wanting to become a parent, especially a mother, is seen as a threat to the only acceptable working profile: the ultimately devoted professional whose life is fashion.” This season, designer Molly Goddard and Chloé’s new creative director, Chemana Kamali, made special efforts to wave to their young children when taking their after-show bows – proving the juggle is, for some, possible. It is “interesting catwalks are glamourising the fantasy of ‘baby mama chic’ as birthrates among western women are rapidly declining”, says fashion and identity commentator Caryn Franklin.

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