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Why Fan Pages Are Becoming Artists’ Most Useful — and Cheapest — Marketing Tool
Fan pages are quickly becoming a useful and cheap marketing tool for music artists and their teams.
The music industry has become increasingly interested in the marketing potential of these fan pages, which can churn out a lot of posts — song snippets, concert footage, backstage shenanigans, and more — but don’t cost much or require the actual artist to do more work. While initially listeners had to actively seek them out and follow them, now the most popular social media platforms are all driven by powerful algorithms, which feed their users videos and posts according to their taste profile. While influencers are mercenaries — their heart is in it as long as the check clears — the people behind fan pages rejoice at the opportunity to be loud advocates for their favorite artists, theoretically helping to indoctrinate others.
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