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Why Disney Plussed Itself
CEO Bob Iger knew the streaming wars were coming. He just couldn’t fight them without taking a massive risk.
While its early user base was small — fewer than a million paid customers nearly a year after its debut — Now caught the attention of HBO’s media frenemies, all of whom knew the switch from linear TV to streaming was unavoidable. Plepler had solved the problem by contracting with a company called BAMTech, which years earlier had helped Major League Baseball stream its games. Hosted by Vulture TV reporter and Buffering columnist Joe Adalian, the episode dives into the economic pressures that forced Disney to abandon a long-successful business model for something substantially more risky, and how that strategy has evolved in the five years since Disney+ debuted in November 2019.
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