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Why Did ‘The Apprentice’ Bomb? Maybe Because the Most Chilling Thing About Donald Trump Is Offscreen


Did Hollywood's fear of Donald Trump affect "The Apprentice's" box office, and could this be a preview of coming attractions?

Back in May and June, the fear had already begun to coalesce that Trump would be the next president (Joe Biden getting kicked out of the race was, at this point, not even a gleam in the Democratic establishment’s eye), and the distributors were scared of recrimination. I have no great investment in “The Apprentice,” a movie I liked but didn’t love (I thought that despite its entertaining and perceptive qualities, it never succeeded in penetrating Trump’s mystery). But while the Trump the movie shows us is unscrupulous and disloyal, nothing he does can hold a candle to the danger he now poses with every election denial, every promise to continue his reign as an agent of chaos.

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