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Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
Max has been renamed HBO Max: Why the streamer behind 'The Pitt,' 'Hacks,' and 'And Just Like That' is changing its identity
But the network that brought us “Taxicab Confessions” has the capacity to operate as a sort of big tent, and consumers can understand or figure out that much of the best stuff airs on TV on Sunday nights. But that’s not really what the streamer is: It’s a place to watch a bunch of theatrical movies at home and to catch acclaimed, buzzy dramas, as well as a catch-all for less high-toned stuff that helps keep on-the-fence subscribers from churning out. Coming from the world of Discovery — and bringing with him, to the WBD screener, shows like “Property Brothers” and “90 Day Fiance” — Zaslav, in deleting HBO branding from the service, seemed to be forcing the streamer away from its core competency in order to make a point.
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