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Why Challengers Had That Applebee’s Scene
Luca did his research.
It works on multiple levels, putting viewers in the movie’s milieu by actively showing us just how much sponsorships and brand deals make up the visual world of pro sports. That’s the case with Art’s branded Wilson racquets in the pro shop, his Uniqlo kit, the Aston Martin “Game Changers” ad, and Adidas’s Tashi Duncan campaign. There’s a warm feeling to the setting, the familiar wood interiors and Tiffany-style lampshades of classic Applebee’s contrasting against the clean lines of tennis courts, generic hotel-lobby bars, and bedrooms in various states of mess where so much of the film plays out.
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