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Why CBS Thinks It Can Survive the Streaming Wars
Network boss George Cheeks talks Tracker, Star Trek, an unexpected new soap — and life alongside Paramount+.
The week of its February rollout, CBS claimed the top 16 most-watched series on linear TV, a feat no network has pulled off since Nielsen switched from paper viewing diaries to electronic people meters in 1987. All of this also benefited sibling streamer Paramount+, where CBS shows live digitally after their network debut: broadcast series made up 23 of the 30 most-watched titles on Paramount+ in February as measured in total minutes streamed. He explained why he remains a true believer in the utility of broadcast TV even in the era of streaming, what lessons he learned from navigating CBS through a scripted-free fall, and, yes, what it’s like working at Paramount Global during such an uncertain time.
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