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Why Buying Turkey’s BluTV Provides A Blueprint For Warner Bros Discovery’s International Streaming Ambitions
EXCLUSIVE: When BluTV CEO Deniz Şaşmaz Oflaz recently travelled to Miami for a conference, she was spoken to by border security. Not because the guard at passport control had any issues, but becaus…
In fact, WBD is using BluTV as a testbed for further streaming initiatives in the MENA region, according to Jamie Cooke, the studio’s General Manager for Central and Eastern Europe, the Baltics, Middle East, Mediterranean and Turkey. Commissions remain a huge driver, but the service has grown to include more exclusive American scripted and unscripted originals, with Discovery+ added in 2021 and content from HBO, Cartoon Network and other WBD verticals in February 2023. The content mix has been working, and the service’s top five shows from last year read HBO’s The Last of Us and Game of Thrones, and Turkish originals Çekiç ve Gül: Bir Behzat Ç. Hikayesi, Kiyma and Dogu.
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