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Why Bumble — Yes, the Dating App — Is Backing High-Profile Abortion Film ‘Zurawski v Texas’

The popular matchmaking app is financing pre-election screenings of ‘Zurawski v Texas,’ a new documentary co-produced by Hillary Clinton about the fight for abortion access in the Lone Star State.

“The distribution landscape for documentaries is clearly in a moment of flux—but that just means we all need to be a little more entrepreneurial in terms of how our films find their way to audiences,” says Blye Pagon Faust, a producer with Story Force Entertainment, which backed Zurawski v Texas alongside Hillary and Chelsea Clinton’s HiddenLight Productions and Lawrence’s Excellent Cadaver. The film follows Molly Duane, an attorney at the Center for Reproductive Rights, and three of the case’s plaintiffs, including Amanda Zurawski, who could not get an abortion for her non-viable pregnancy, nearly died from the complications and suffered permanent damage that left her unable to carry a baby in the future. Like most dating apps, Bumble has struggled to convince Gen Z to become paying subscribers at the rate previous generations did, and in January it hired a new CEO, Lidiane Jones, from Slack, to reverse the downward trend of its stock, which currently trades around $6, a precipitous drop from the $76 per share of its 2021 IPO.

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