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Why Billie Eilish Insists on Sustainability In Her Career: ‘It’s a Never-Ending F–king Fight’
Billie Eilish and her mom, Maggie Baird, discuss sustainability in the pop star's career and eco-friendly initiatives in an interview with Billboard.
When Eilish, then in her early teens, started taking label meetings in 2016, her mother came along for the ride — for myriad business reasons, including keeping sustainability at the forefront of her daughter’s career. Eilish partnered with the organization on her 2022 Happier Than Ever tour, which, according to REVERB, a nonprofit dedicated to addressing environmental concerns in the music business, saved 8.8 million gallons of water by serving plant-based meals for the artists and crew. More recently, in October she starred in a Gucci campaign that featured its classic 1955 Horsebit bag in Demetra, a vegan alternative to leather made from 75% plant-derived raw materials — a first for the brand.
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