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Why Aren’t There More Game Shows on Streaming?
It’s the $64,000 question, but the answer might soon change.
The deal also likely means Prime’s per-episode cost for the 1% Club is slightly less that it would be without a broadcast partner, though as one veteran TV executive told me this week, given Amazon’s deep pockets, it’s unlikely the streaming giant agreed to this arrangement just to save a few dollars in the short term. That sort of consistent tune-in is particularly important for advertiser-supported platforms, since fast-food restaurants, soda sellers, and other advertisers want to be able to reach audiences on a regular basis in order to remind them they really need to grab products they use all the time, like Taco Bell or Listerine. And while most game shows don’t fit that pattern, I could easily see one of the streamers taking a go at re-creating the magic of a Who Wants to be a Millionaire, which in 1999 launched as a multi-night event series and drew increasingly large numbers of viewers eager to see if anyone would claim the titular prize.
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