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Why Aren’t FX Shows on FX? Basic Cable Is Dying, But Here’s How Fix Its Branding Conundrum and Inject Some Personality in These Waning Days
In his Awards Circuit column, Michael Schneider suggests that as linear continues to decline, a fresh injection of personality on cable couldn't hurt.
That’s how FX considers itself more of a brand in the vein of Marvel and Lucasfilm — developing, producing and marketing its own content but relying mostly now on the distribution of Hulu instead of the linear outlet that happens to also bear its name. Let’s inject a bit of life into these channels by bringing back VJs — not just for music videos, but live hosts to keep people tuned in and enthused for what’s on the air. Why shouldn’t FX Cable have friendly faces coming on and talking about “The Bear” or its movie packages, maybe playing some games or doing something else to get audiences enthused enough to make linear a part of their TV diet again?
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