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Why Are Taylor Swift Eras Tour Tickets So Much Cheaper in Europe?
Tickets for Taylor Swift's 51 shows in Europe are 87 percent cheaper than her remaining U.S. shows, providing a model for U.S. concerts.
It took five years after the BOTS Act — banning automated programs that jump the queue and buy up tickets — was passed for the Federal Trade Commission (FTC) to bring a case against brokers for violating the bill. Adopting European-style regulations in the United States by restricting ticket markups to 20% above face value would transform the concert business overnight and likely drive prices down dramatically on the secondary market. The law creates “a clear process for removing illegal ticket listings as and when they appear,” he said in a statement provided to Billboard, putting in place “the groundwork for a fairer, more transparent ticket-buying experience for consumers.”
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