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Why Are Albums So Short Right Now? An Expert Explains
Sabrina Carpenter, Ariana Grande and Katy Perry have all released albums this year that clock in well under an hour
David Nathan, a former senior vice president of promotion and artist development at Republic Records (home to Lambert, Swift, Ariana Grande and more) thinks it has to do with the information overload of modern entertainment. Courtesy of Kelsea Ballerini/Instagram ; Mickey Guyton/Instagram ; Joe Jonas/Instagram This year has already seen huge releases from Taylor Swift, Beyoncé, Sabrina Carpenter and Charli XCX, but there’s still an entire season left — and the calendar is packed with new albums from more of music’s biggest artists. Nathan doesn’t think longer-form albums will ever vanish completely (see Post Malone ’s 87-minute September drop F-1 Trillion: Long Bed), especially among those musicians who have a conceptual story to tell.
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