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Why Angel Soft Hopes You’ll Miss Its First Super Bowl Commercial
Angel Soft's first Super Bowl commercial aims to provide viewers with a bathroom break just before the halftime show
“What’s really exciting about this spot is that it is actually designed to be missed,” says Rafel Garcia, the vice president and general manager overseeing the company’s Angel Soft bath tissue business, during an interview. Angel Soft’s Garcia and others involved in the commercial are betting that its direct relevance to the moment in which it airs will help boost the message. Thompson was shown waiting somewhat impatiently for Edelman to return from a bathroom break, with Angel Soft markings turning up in the background.
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